Assignment
​Designit's typeface is Helvetica and we explored a human made approach by having the majority of the employees paint a letter each. 

This didn't really work out that well and this ended up being the first step out of three approaches to create a new typeface for Designit.

Executed work
Concept development, creative management and testing. Developed while working at Designit.

Design disciplines
Brand design, art direction, creative management, prototyping, packaging design, installations, event design, workshop facilitation, teaching and mentorships.

Contact
me@sinisalminen.com
+45 26 77 04 06

Copyright 
2019 / Sini Salminen