Designit's typeface is Helvetica and we explored a human made approach by having the majority of the employees paint a letter each.
This didn't really work out that well and this ended up being the first step out of three approaches to create a new typeface for Designit.
Concept development, creative management and testing. Developed while working at Designit.
Business development, brand design, art direction of photography, packaging, creative management, prototyping, installations, events and spatial design
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2022 / Sini Salminen