Assignment
​Designit's typeface is Helvetica and we explored a human made approach by having the majority of the employees paint a letter each. 

This didn't really work out that well and this ended up being the first step out of three approaches to create a new typeface for Designit.

Executed work
Concept development, creative management and testing. Developed while working at Designit.

Design disciplines
Business development, brand design, art direction of photography, packaging, creative management, prototyping, installations, events and spatial design

Contact
me@sinisalminen.com
+45 26 77 04 06

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2022 / Sini Salminen