Designit's typeface is Helvetica and we explored a human made approach by having the majority of the employees paint a letter each.
This didn't really work out that well and this ended up being the first step out of three approaches to create a new typeface for Designit.
Concept development, creative management and testing. Developed while working at Designit.
Brand design, art direction, creative management, prototyping, packaging design, installations, event design, workshop facilitation, teaching and mentorships.
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2019 / Sini Salminen