Designit's typeface is Helvetica and we explored a human made approach by having the majority of the employees paint a letter each.
This didn't really work out that well and this ended up being the first step out of three approaches to create a new typeface for Designit.
Concept development, creative management and testing. Developed while working at Designit.
Brand design, graphic design, art direction of photography, packaging design, creative management, prototyping, installations, event design and spatial design
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2021 / Sini Salminen