Human Helvetica?

 

Human Helvetica?

 

Assignment
​Designit's typeface is Helvetica and we explored a human made approach by having the majority of the employees paint a letter each. 

This didn't really work out that well and this ended up being the first step out of three approaches to create a new typeface for Designit.

Executed work
Concept development, creative management and testing. Developed while working at Designit.

typotest-01-sinisalminen-08c
typotest-06-sinisalminen-08c
typotest-09-sinisalminen-08c
typotest-05-sinisalminen-08c
typotest-03-sinisalminen-08c
typotest-10-sinisalminen-08c
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Screen Shot 2016-04-04 at 11.57.29
typotest-04-sinisalminen-08c

Design disciplines
Brand design, art direction, creative management, prototyping, packaging design, installations, event design, workshop facilitation, teaching and mentorships.

Contact
me@sinisalminen.com
+45 26 77 04 06

Copyright 
2019 / Sini Salminen