Assignment
Rebranding of DGI Byen. In addition to classic brand design, we also did renaming, custom typography plus way-finding inside and out. Tone-of-voice, interior design for the hotel concept and comprehensive design guidelines.
Executed work
Concept development, graphic design, art direction and team lead during execution. Development of way-finding system and design guidelines. I conceptualised the typography and commissioned Danish type foundry Playtype to create the actual font. Developed while working at Designit.
*A portion of the photography is used for concept development only and is not licensed.




















Design disciplines
Business development through design, identity design, art direction, packaging, prototyping, installations, event design, interior design and hands-on paint jobs
Contact
me@sinisalminen.com
+45 26 77 04 06
Copyright
2023 / Sini Salminen