This project was initially a website redesign, but together with Nykredit we soon agreed that their brand assets were made for the age of print, and didn’t translate well into digital. So we formed a team of brand designers, illustrators and digital designers, and worked simultaneously on the brand and website, allowing us to test concepts in real time across different applications.
Senior role in design team, design guidelines, brand activation (corporate, web, app, motion design), and brand guardian. Developed while working at Designit.
We defined a new brand experience platform: “En dimension rigere”. Built on a system of squares, the brand guidelines are easily adaptable to different on- and offline applications. With a new color palette, photo style and illustrations, the brand assets differentiate the bank in the sea of blue banks.
Mads Berg Illustration
*Small portion of the photography is used for concept only and is not licensed.
Early concept presentation video. Sound on.
Brand design, art direction, creative management, prototyping, packaging design, installations, event design, workshop facilitation, teaching and mentorships.
+45 26 77 04 06
2019 / Sini Salminen