Assignment
This project was initially a website redesign, but together with Nykredit we soon agreed that their brand assets were made for the age of print, and didn’t translate well into digital. So we formed a team of brand designers, illustrators and digital designers, and worked simultaneously on the brand and website, allowing us to test concepts in real time across different applications.

Executed work
Senior role in design team, design guidelines, brand activation (corporate, web, app, motion design), and brand guardian. Developed while working at Designit.

Description
We defined a new brand experience platform: “En dimension rigere”. Built on a system of squares, the brand guidelines are easily adaptable to different on- and offline applications. With a new color palette, photo style and illustrations, the brand assets differentiate the bank in the sea of blue banks. 

Brand canvas
Mads Berg Illustration

*Small portion of the photography is used for concept only and is not licensed.

Early concept presentation video. Sound on.

Design disciplines
Business development through design, identity design, art direction, packaging, prototyping, installations, event design, interior design and hands-on paint jobs

Contact
me@sinisalminen.com
+45 26 77 04 06

Copyright 
2023 / Sini Salminen