I’m Sini Salminen, a designer and brand consultant. I work with leaders on branding, and provide strategic, creative services for corporate identity work as well as development of printed and digital matter through consistent project management and careful attention to detail, for companies of all sizes.
Growing up in Denmark, I am deeply rooted in the Scandinavian design culture, and now influenced by the beauty of Alaska. With over 14 years of professional experience I’ve been fortunate enough to work with high profile clients such as Maersk, Nike Women, Nike Shox and LEGO. I take pride in my design heritage and it shows in my work.
SELECTED CLIENT EXPERIENCE
Alaska Conservation Foundation
Alaska Growth Capital
Alaska Native Arts Foundation
Alaska Native Tribal Health Consortium
Alaska Native Heritage Center
Anchorage Convention & Visitors Bureau
ASRC Construction Holding Company
First National Bank Alaska
Iditarod Sled Dog Race
LEGO
Maersk / A.P. Møller
NANA Regional Corporation
Nike Women
Nike Shox
North Slope Borough School District
Renewable Energy Alaska Project
Ukpeagvik Inupiat Corporation
University of Anchorage Alaska
University of Fairbanks Alaska
Within The Wild Adventure Lodges
CURRENT WORK
2008 – PRESENT: Designer & Brand Consultant
2012 – PRESENT: President, AIGA Alaska
EDUCATION & EXPERIENCE
1995-96: Roskilde Technical School, Graphic Department, Denmark
1996-97: Assistant, Arne Møller & Partners, Denmark
1997-99: Desk Top Publisher in training, Courage, Denmark
1997: The Danish University of Graphic Design
1999-00: Art Director Assistant, Courage, Denmark
2000: The Danish School of Advertising (Reklameskolen), Denmark
2000-01: Graphic Designer, Framfab, Denmark
2002: Art Director Assistant, Bradley Reid, Alaska
2004-08: Senior Graphic Designer, Gere Donovan Creative, Alaska
2009: Co-founder of the AIGA Alaska chapter
2010-12: Vice President, AIGA Alaska
2011: Critiqued Beginning Design Class at the University of Anchorage Alaska
2011: Presented at the AIGA Leadership Retreat, Minneapolis
2012: Serving on nation-wide AIGA task force committee
2012: Judge for Object Runway, Season 3, International Gallery of Contemporary Art
2012: Poster showcased in the HOME Poster Show, by the Nerland Agency
2012: Critiqued Beginning Design Class at the University of Anchorage Alaska
AWARDS
AIGA Alaska Design Show, The Big One
2011 Honorable Mention, ASRC Construction Holding Company, Rebranding
2011 Honorable Mention, Within The Wild Adventure Lodges, Website
2010 Silver, Olberding White Architects, Identity Design
2010 Honorable Mention, Vellum, Identity Design
American Graphic Design Awards
2008 Within the Wild Adventure Lodges, Rebranding Campaign
2008 Pacific Northern Academy, Rhinestones and Rawhide Event
2007 Anchorage Convention & Visitors Bureau Website
2007 Iditarod Sled Dog Race Website
Cannes International Advertising Festival
2001 Gold Lion, Nike Women Europe Website
Danish Advertising Awards
2000 Nomination, Direct Mail for Courage!
Davey Awards
2007 Silver, Anchorage Convention & Visitors Bureau Website
2007 Silver, Iditarod Sled Dog Race Website
e-handelsprisen
2002 Gold, Hydro Texaco Website
Hermes Awards
2008 Gold, Anchorage Convention & Visitors Bureau Website
London International Advertising Awards
2001 Gold, Nike Women Europe Website
Public Relations Society of America Awards
2007 1st Place, Pacific Northern Academy, Rhinestones and Rawhide Event
2007 1st Place, Anchorage Convention & Visitors Bureau Website
Reboot 4.0
2001 Gold, Nike Women Europe Website
Reklame For Alvor
1998 Nomination, Campaign shedding light on mental disorders
Summit Creative Awards
2008 Bronze, Carr Gottstein Properties, Ad Campaign
2008 Bronze, Anchorage Convention & Visitors Bureau Website
The W³ Awards
2010 Gold, First National Bank Alaska Website
Web Marketing Association’s WebAwards
2007 Anchorage Convention & Visitors Bureau Website
2007 Iditarod Sled Dog Race Website
