Profile

sini-salminen

Multidisciplinary designer
My work is founded on strategic thinking, a passion for aesthetics and craftsmanship. I have a deliberate systemic approach, trust in the process and strong creative management skills. During my career I have focused on creating engaging and relevant solutions both across platforms and industries. In a working environment I’m committed and ambitious and thrive with direct communication and clear division of roles and responsibilities. Most of all, I’m a social designer who loves to discuss design challanges, iterate and improve in collaboration with others.

Empathic mentor
It comes completely natural to me to teach and I have a high level of empathy, patience and understanding of differences. So, with great reciprocity I have been a mentor for juniors and interns, worked as a design critic, and developed assignments and facilitated workshops for school students.

Team experience focused
I easily take a leading role when it comes to planning creative events and team outings. I’ve organized hands-on workshops, exhibit and museum tours, arranged bonfires, lead and hosted a legendary annual office schnapps competition.

Experience

2019 - Present
Studio Sini Salminen /
Multidiciplinary Designer

Brand design, prototyping, creative management, art direction, installation design, event design, packaging design, workshop facilitation, teaching and mentorships.

2013 - 2019
Designit / Senior brand designer
Concept development and execution, workshop facilitation, presentations, design sprints, mentorhips of juniors and interns. Art direction and collaboration with type foundaries, photographers and motions designers. Collaboration with large teams, research, brand audits, digital concepts, packaging design and responsibility of final deliveries and development of design guidelines.

2008 - 2013
Freelance designer / USA + Danmark
Design consultant, concept development of identities, design systems and websites for American multimillion-dollar corporations. Freelance assignments in Copenhagen for companies like LBi Copenhagen, In2media and Wunderman.

2004 - 2008
Gere Donovan Creative / Senior designer / Digital
Concept development and design of print publications and websites in close collaboration with programmers and developers.

2002 - 2003
Maternity / Moved to Alaska, USA

2000 - 2001
Framfab / Digital designer
Design of comprehensive national and international website productions i close collaboration with UX designers and programmers.

1997 - 2000
Courage/BDDP / Apprenticeship + Art director assistent
Pre-press and production-ready files, server and file structure, book binding prototypes, graphic design.

Volunteer

2014
Juleløses Jul, Christiania / Lead event designer
Concept development and execution of installations. Team lead of 100 volunteers for four days up to Christmas eve in preperation for dinner and a party for 1500 people without a place to spend Christmas.

2014
CreativeMornings / Part of upstart
Participation in the planning and start of CreativeMornings Copenhagen. A global breakfast and lecture series for creatives in 154 cities across the world.

2010 - 2012
AIGA Alaska / Vice President
Co-founder and Vice President of the Alaska chapter of AIGA – the professional association for design. AIGA is the worlds largest design organisation with more than 22.000 members in America. Through my work as Vice President and board member, I have lead the organization, arranged annual events and developed initiatives to strengthen the design community.

Enlisted

2014
Juleløses Jul, Christiania / Lead event designer
Concept development and execution of installations. Team lead of 100 volunteers for four days up to Christmas eve in preperation for dinner and a party for 1500 people without a place to spend Christmas.

2014
CreativeMornings / Part of upstart
Participation in the planning and start of CreativeMornings Copenhagen. A global breakfast and lecture series for creatives in 154 cities across the world

2010 - 2012
AIGA Alaska / Vice President
Co-founder and Vice President of the Alaska chapter of AIGA – the professional association for design. AIGA is the worlds largest design organisation with more than 22.000 members in America. Through my work as Vice President and board member, I have lead the organization, arranged annual events and developed initiatives to strengthen the design community.

sini-salminen-portrait

Certifications

2018 Red Cross Denmark / Advanced first aid training
Accidents, cardiac arrest, bleeding, diseases, temperature impact, chemical poisoning and influences

2009 Language Interpreter Center, Alaska, USA
Certified English/Danish transcriber and interpreter

Recognition

Jury
2019 – Adobe Design Achievement Awards, judging panel

Work published
2013 – Design case published, Best practise, Designing Brand Identity, 4th edition, Alina Wheeler

Jury
2012 – Object Runway, Season 3 International Gallery of Contemporary Art, Anchorage, Alaska

Portfolio reviewer
2012 – Department of Art, University of Anchorage Alaska

Speaker
2011 – AIGA, National Leadership Retreat, Minneapolis, USA

Lecture and design critic
2011 – Department of Art, University of Anchorage Alaska

Awards

American Graphic Design Awards
2008 – Winner – Within the Wild Adventure Lodges, Rebranding Campaign

American Graphic Design Awards
2008 – Winner – Pacific Northern Academy, Event Design

Cannes Lions
2001 – Gold Lion – nikewomen.com, Nike

Davey Awards
2007 – Silver – anchorage.net, Anchorage Convention & Visitors Bureau

Davey Awards
2007 – Silver – iditarod.com, Iditarod Sled Dog Race

e-handelsprisen 
2002 – Gold – hydrotexaco.dk, Hydro Texaco

Hermes Awards
2008 – Gold – anchorage.net, Anchorage Convention & Visitors Bureau

London International Awards
2001 – Gold – nikewomen.com, Nike

Red Dot Award
2018 – Winner – Nykredit, Visual Identity

Enlisted

2014
Juleløses Jul, Christiania / Lead event designer
Concept development and execution of installations. Team lead of 100 volunteers for four days up to Christmas eve in preperation for dinner and a party for 1500 people without a place to spend Christmas.

2014
CreativeMornings / Part of upstart
Participation in the planning and start of CreativeMornings Copenhagen. A global breakfast and lecture series for creatives in 154 cities across the world

2010 - 2012
AIGA Alaska / Vice President
Co-founder and Vice President of the Alaska chapter of AIGA – the professional association for design. AIGA is the worlds largest design organisation with more than 22.000 members in America. Through my work as Vice President and board member, I have lead the organization, arranged annual events and developed initiatives to strengthen the design community.

Summit International Awards
2008 – Bronze – anchorage.net, Anchorage Convention & Visitors Bureau

The big one, AIGA Alaska
2010 – Honorable Mention – Vellum, Identity Design

The big one, AIGA Alaska
2010 – Silver – Olberding White Architects, Identity Design

Public Relations Society of America
2007 – 1st Place – Pacific Northern Academy, Event Marketing

Public Relations Society of America
2007 – 1st Place – anchorage.net, Anchorage Convention & Visitors Bureau

Reboot 4.0
2001 – Gold – nikewomen.com, Nike

Web Marketing Association’s WebAward
2007 – Winner – iditarod.com, Iditarod Sled Dog Race

W³ Awards
2010 – Gold – fnbalaska.com, First National Bank Alaska

For a full list of awards received: www.linkedin.com/sinisalminen

Enlisted

2014
Juleløses Jul, Christiania / Lead event designer
Concept development and execution of installations. Team lead of 100 volunteers for four days up to Christmas eve in preperation for dinner and a party for 1500 people without a place to spend Christmas.

2014
CreativeMornings / Part of upstart
Participation in the planning and start of CreativeMornings Copenhagen. A global breakfast and lecture series for creatives in 154 cities across the world

2010 - 2012
AIGA Alaska / Vice President
Co-founder and Vice President of the Alaska chapter of AIGA – the professional association for design. AIGA is the worlds largest design organisation with more than 22.000 members in America. Through my work as Vice President and board member, I have lead the organization, arranged annual events and developed initiatives to strengthen the design community.

Education

2000 Den danske reklameskole
Online communication

1997 - 2000
Courage/BDDP, Apprenticeship
Pre-press, final artworker, art director assistent

1998 - 1999
Danmarks Medie- og Journalisthøjskole (DMJX)
(Before, Den grafiske højskole)
Graphic technology 1, Graphic technology 2, Creativity and graphics

1995 Roskilde tekniske skole
Graphic department, 1st semester. Research, typography, colour basics, sketching, graphic design, prototyping, photography and development of negatives

Design disciplines
Brand design, art direction, creative management, prototyping, packaging design, installations, event design, workshop facilitation, teaching and mentorships.

Contact
me@sinisalminen.com
+45 26 77 04 06

Copyright 
2019 / Sini Salminen