Profile
Welcome to my office
My work is founded on strategic thinking and a passion for aesthetics and craftsmanship.
I have a deliberate systemic approach, trust in the process and strong creative management skills. During my career I have focused on creating engaging and relevant solutions across platforms and industries.
I’m a social designer and I love to discuss design challanges, iterate and improve in collaboration with others.
Experience
2019 - Present
Studio Sini Salminen / Designer
Strategic identity design, paint installations, interior design and business development through design.
2022 - 2023
Giallo / Designer+
Identity design, displays of products and windows. Cashier, day-to-day business and development.
2020 - 2022
Udtryk / Interior Designer+
Interior design concept and paint installation, graphic identity design and house artist. Day-to-day business and development.
2013 - 2019
Designit / Senior Brand Designer
Concept development and execution. Art direction and collaboration with type foundaries, photographers and motions designers. Research, brand audits, digital concepts and packaging design. Development of design guidelines and responsibility of final deliveries. Spatial design and event design. Workshop facilitation, design sprints, mentorhips of juniors and interns.
2008 - 2013
Freelance Designer / USA + Denmark
Design consultant, identity design, design systems and websites for American multimillion-dollar companies. Freelance assignments in Copenhagen for agencies like LBi, In2media and Wunderman.
2004 - 2008
Gere Donovan Creative / Senior Digital Designer
Concept development and design of print and websites.
2002 - 2003
Maternity / Moved to Alaska, USA
2000 - 2001
Framfab / Digital Designer
Design of national and international website productions.
1997 - 2000
Courage/BDDP / Paid Apprenticeship
Pre-press, final artworker, art director assistent.
Volunteer
2021
Den Uafhængige / Designer
Interior design concept, brand development and on-air look concept sketches.
2014
Juleløses Jul, Christiania / Lead event designer
Concept development and execution of installations. Team lead of 100 volunteers for four days up to Christmas eve in preperation for dinner and a party for 1500 people without a place to spend Christmas.
2014
CreativeMornings / Part of upstart
Participation in the planning and start of CreativeMornings Copenhagen. A global breakfast and lecture series for creatives in 154 cities across the world.
2012
AIGA Alaska / President
Elected President in 2011. Moved back to Denmark, May 2012 and found a replacement.
2010 - 2012
AIGA Alaska / Vice President
Co-founder and Vice President of the Alaska chapter of AIGA – the professional association for design. AIGA is the worlds largest design organisation with more than 22.000 members in America. Through my work as Vice President and board member, I have lead the organization, arranged annual events and developed initiatives to strengthen the design community.
Enlisted
2014
Juleløses Jul, Christiania / Lead event designer
Concept development and execution of installations. Team lead of 100 volunteers for four days up to Christmas eve in preperation for dinner and a party for 1500 people without a place to spend Christmas.
2014
CreativeMornings / Part of upstart
Participation in the planning and start of CreativeMornings Copenhagen. A global breakfast and lecture series for creatives in 154 cities across the world
2010 - 2012
AIGA Alaska / Vice President
Co-founder and Vice President of the Alaska chapter of AIGA – the professional association for design. AIGA is the worlds largest design organisation with more than 22.000 members in America. Through my work as Vice President and board member, I have lead the organization, arranged annual events and developed initiatives to strengthen the design community.
Recognition
Publication
2022 – Interior photo series in the British bi-annual bookazine The Colourist by Annie Sloan
Publication
2022 – Interior photo series in German magazine Hygge
Publication
2021 – Front page and interior photo series in Belgian interior magazine Actief Wonen
Publication
2021 – Front page and interior photo series from my home in Finnish interior magazine Avotakka
Publication
2021 – Interior photo series in Danish interior magazine BoligLiv
Publication
2020 – Painting featured in RUM article about Anour. RUM is one of Denmarks most exclusive interior magazines
Jury
2019 – Adobe Design Achievement Awards, judging panel
Publication
2013 – Brand design case published as Best Practise in Designing Brand Identity, 4th edition, Alina Wheeler
Jury
2012 – Object Runway, Season 3 International Gallery of Contemporary Art, Anchorage, Alaska
Portfolio reviewer
2012 – Department of Art, University of Anchorage Alaska
Speaker
2011 – AIGA, National Leadership Retreat, Minneapolis, USA
Lecture and design critic
2011 – Department of Art, University of Anchorage Alaska
Awards
American Graphic Design Awards
2008 – Winner – Within the Wild Adventure Lodges, Rebranding Campaign
American Graphic Design Awards
2008 – Winner – Pacific Northern Academy, Event Design
Cannes Lions
2001 – Gold Lion – nikewomen.com, Nike
Davey Awards
2007 – Silver – anchorage.net, Anchorage Convention & Visitors Bureau
Davey Awards
2007 – Silver – iditarod.com, Iditarod Sled Dog Race
e-handelsprisen
2002 – Gold – hydrotexaco.dk, Hydro Texaco
Hermes Awards
2008 – Gold – anchorage.net, Anchorage Convention & Visitors Bureau
London International Awards
2001 – Gold – nikewomen.com, Nike
Red Dot Award
2018 – Winner – Nykredit, Visual Identity
Enlisted
2014
Juleløses Jul, Christiania / Lead event designer
Concept development and execution of installations. Team lead of 100 volunteers for four days up to Christmas eve in preperation for dinner and a party for 1500 people without a place to spend Christmas.
2014
CreativeMornings / Part of upstart
Participation in the planning and start of CreativeMornings Copenhagen. A global breakfast and lecture series for creatives in 154 cities across the world
2010 - 2012
AIGA Alaska / Vice President
Co-founder and Vice President of the Alaska chapter of AIGA – the professional association for design. AIGA is the worlds largest design organisation with more than 22.000 members in America. Through my work as Vice President and board member, I have lead the organization, arranged annual events and developed initiatives to strengthen the design community.
Summit International Awards
2008 – Bronze – anchorage.net, Anchorage Convention & Visitors Bureau
The big one, AIGA Alaska
2010 – Silver – Olberding White Architects, Identity Design
Public Relations Society of America
2007 – 1st Place – Pacific Northern Academy, Event Marketing
Public Relations Society of America
2007 – 1st Place – anchorage.net, Anchorage Convention & Visitors Bureau
Reboot 4.0
2001 – Gold – nikewomen.com, Nike
Web Marketing Association’s WebAward
2007 – Winner – iditarod.com, Iditarod Sled Dog Race
W³ Awards
2010 – Gold – fnbalaska.com, First National Bank Alaska
For a full list of awards received: www.linkedin.com/sinisalminen
Enlisted
2014
Juleløses Jul, Christiania / Lead event designer
Concept development and execution of installations. Team lead of 100 volunteers for four days up to Christmas eve in preperation for dinner and a party for 1500 people without a place to spend Christmas.
2014
CreativeMornings / Part of upstart
Participation in the planning and start of CreativeMornings Copenhagen. A global breakfast and lecture series for creatives in 154 cities across the world
2010 - 2012
AIGA Alaska / Vice President
Co-founder and Vice President of the Alaska chapter of AIGA – the professional association for design. AIGA is the worlds largest design organisation with more than 22.000 members in America. Through my work as Vice President and board member, I have lead the organization, arranged annual events and developed initiatives to strengthen the design community.
Education
2000 Den Danske Reklameskole
Online communication
1997 - 2000
Courage/BDDP, Paid Apprenticeship
Pre-press, final artworker, art director assistent
1998 - 1999
Danmarks Medie- og Journalisthøjskole (DMJX)
(Den grafiske højskole)
Graphic technology 1, Graphic technology 2, Creativity and graphics
1995 Roskilde Tekniske Skole
Graphic department, 1st semester. Research, typography, colour basics, sketching, graphic design, prototyping, photography and development of negatives
Education
2000 Den danske reklameskole
Online communication
1997 - 2000
Courage/BDDP, Paid Apprenticeship
Pre-press, final artworker, art director assistent
1998 - 1999
Danmarks Medie- og Journalisthøjskole (DMJX)
(Before, Den grafiske højskole)
Graphic technology 1, Graphic technology 2, Creativity and graphics
1995 Roskilde tekniske skole
Graphic department, 1st semester. Research, typography, colour basics, sketching, graphic design, prototyping, photography and development of negatives
Certification
2018 Red Cross Denmark / Advanced first aid training
Accidents, cardiac arrest, bleeding, diseases, temperature impact, chemical poisoning and influences
2009 Language Interpreter Center, Alaska, USA
Certified English/Danish transcriber and interpreter
Design disciplines
Business development through design, identity design, art direction, packaging, prototyping, installations, event design, interior design and hands-on paint jobs
Contact
me@sinisalminen.com
+45 26 77 04 06
Copyright
2023 / Sini Salminen