January 14, 2010...12:24 pm

When old design concepts work

I keep an archive of work that I’ve done throughout the years and I just stumbled upon these glass jar sauce labels that I designed in the very beginning of my career for Best Foods® Denmark.

These were one of three first round concept designs presented to the client. This direction was chosen.

So, what’s the reason I’m posting this old stuff? Well, because I think that these labels as concept designs would still work today, 11 years later. Don’t get me wrong, there’s plenty of things to do better here – for example to take into consideration the color of the actual sauce in the glass bottles – but the basics still work for me.

I’m hungry.