Now, here’s something that isn’t exactly in my field of expertise, but I know enough to give you a taste. Website statistics are essential for any organization wanting to learn more about their users, optimize their online presence and better meet their visitors’ expectations.
You can get rich insight into your website traffic and marketing effectiveness.
A free example is the statistics WordPress offer when you have a blog or website built on WordPress. I can see basic things such as search engine key words that visitors use to find my website, referrals (links that send visitors to my site) and visual visitor statistics just like the image above.
Many companies offer advanced website statistics solutions that can be customized. Two examples are Webtrends and Google Analytics. There are pretty much endless amounts of information to gather and if you use it to your advantage you’re sure to succeed.
When I design websites, I work with Mike Hondel who takes care of technical development (and more). Mike is – in the contrary to me – what I would call an expert when it comes to website statistics and is excellent at what he does.
